10 comments ↓

#1 SocialMarketingTV on 07.31.10 at 9:40 am

Fantastic Rachel

#2 rachelcapil on 07.31.10 at 9:40 am

@dc3399 thank you thank you!

#3 rachelcapil on 07.31.10 at 9:40 am

@TheGreenChick1 Thanks Girl! Happy 2010!

#4 rachelcapil on 07.31.10 at 9:40 am

@fyniss thanks! Glad you enjoyed it! Happy 2010!

#5 fyniss on 07.31.10 at 9:40 am

Hi, I really enjoyed watch this substantive content video. In fact, i have posted it on my blog to share it with my online marketing target audience

Regards

#6 dc3399 on 07.31.10 at 9:40 am

Rachel - Congratulations on winning the contest! Great interview, too. Wishing you the best!!!
d

#7 TheGreenChick1 on 07.31.10 at 9:40 am

Congratulations Rachel on a great interview & winning the contest. I KNOW this is one more ‘check-mark’ for you to know you are on your path to great success!!!

#8 BodhranMasterclass on 07.31.10 at 9:40 am

Awesome video Rachel and Pam. You guys make a great team. Congrats on winning the EngageToday video award Rachel. What an honour that must be in itself. Then to win the VIP package on top of that . . . WOW what a bonus. Good on you girl. Proud of you. Go SMTB class of ‘09!!!
@MichelleStewart

#9 rachelcapil on 07.31.10 at 9:40 am

Thanks Kimberly! xoxo Pam has been such a HUGE help and is so knowledgeable, I am so blessed to have met you both online!! Cheers to our success in 2010!

#10 goforyourdream on 07.31.10 at 9:40 am

Fantastic ladies… shows you what you are capable of accomplishing when you surround yourself with those who have crossed the bridge to achieve their greatness. Congrats!!!

Love and JOY to you,
~Kimberly

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Ad News and Views from Around the Web

Online spending up double digits; tweeting at Harvard Biz; hitting the Hispanic market; giggling for Yahoo!, and more

Online ad spending up
Here’s a little silver lining for agencies and publishers: Online ad spending will see double-digit growth, reaching $61.8 billion worldwide this year and $96.8 billion in 2014, according to an eMarketer report cited by AdWeek. Hopefully that rising tide will lift all boats.

Business schools heart social media
You knew it would come to this. One minute you’re tweeting just for fun about how yummy that bagel was this morning, and the next you’re running a comprehensive social media campaign that “leverages the power of peer-to-peer networks to optimize brand evangelism and foment expanded sales opportunities” for your company. Now it’s official, because B-schools like Harvard and Columbia are offering bit-ticket courses in social media marketing, according to BusinessWeek.

What’s more important? Your keywords or landing pages?
Not surprisingly, the answer is that they’re both vital to your efforts. So says Dan Darnell, director of product marketing at Adchemy. Writing on Adotas, Darnell says that too many advertisers focus on either their paid search ads or their websites, when they should be looking at “the contributions of the entire advertising experience—from keyword selection to bids to ad copy to landing pages.” It’s only obvious after someone takes the time to point it out.

Got an ad for that, señor?
As a marketer, would you willingly overlook a potential audience of 50 million Americans? Well, according to AdAge, some one in six U.S. residents are expected to classify themselves as Hispanic in the 2010 Census. It’s a market with a huge potential—the second largest market in the U.S. Don’t speak Spanish? Don’t worry. Nearly half of that 50 million are perfectly comfortable with English. Muy bueno!

Old Spice sales up 107%
It’s an endless debate in the agency world: What kinds of ads are most effective? Groovy, polished, brand-based ads, or simple “buy now and save” ads? Recently, skeptics had bashed Old Spice’s cool “smell like a man” viral online video campaign as ineffective. But, reports AdAge’s David Griner, your father’s deodorant’s sales are up 107 percent over the last 52 weeks. Coincidence? We think not. (Of course, advertising a sale now and then can’t hurt, either.)

Yahoo! giggles
While sitting in your office today, turn the volume on your computer all the way up, go to the Yahoo! homepage, mouse over the exclamation point in the Yahoo! logo and click. If it doesn’t get a giggle from your coworkers you’re working in the wrong place.

Ad man by day, mohel by night?
On an even lighter note, BNET’s Jim Edwards reports that one lucky Twitter bug has landed a $70K-a-year job at the venerable firm of Saatchi & Saatchi for tweeting, well, a circumcision joke. Ouch.

— Michael Mattis